Craft Furniture Range
The Craft range celebrates the beauty of construction details. A combination of bold lines and deliberate restraint creates a refined, elegant aesthetic. The form extends across the expansive collection, which includes cabinets, sideboards, buffets, and shelving.
Cabinet, Sideboard & Buffet
The range was first released in 2021 with free-standing cabinets, sideboards, and a buffet.
The designs seamlessly integrate into any home environment, effortlessly transitioning between bedroom and living room spaces with equal grace.
Further versatility is provided with the option of lightly toned oak or deep smoked oak.
Modular Options
Popular demand led to the evolution of a modular line in 2024. A series of cabinet and shelf options enable you to create a unique wall unit tailored to your space.
Create your desired unit by starting with the modular cabinet. Install as a standalone furniture piece or expand your configuration with extension cabinets. The modular shelves can be positioned above or by themselves as refined floating shelves.
The modular components bring a sense of sophistication to commercial settings. The design has been effectively integrated within office spaces or as retail shelving units.
Designed by David Moreland & Nikolai Sorensen
The Craft is designed in our Auckland studio by David Moreland and Nikolai Sorensen. It is expertly brought to life in Ho Chi Minh, Vietnam.
In 2023, Nikolai and his young family moved to Vietnam where he worked alongside the local craftspeople and manufacturers. The experience allowed him to finesse the intricate details of the design.
“Being able to work closely with our manufacturing partners was a huge advantage in developing this range,” says Nikolai. “Seeing our ideas transformed into reality through their craftsmanship and attention to detail was very rewarding for me.”
Pair With
Label Armchair High
$2350Form meets function in the design of the Label armchair. The refined, wrap-around frame elegantly cradles the seat and envelopes the sitter to provide generous, supportive comfort.
Fenris Rug
$1490The Fenris rug delineates your wide open spaces with effortless style, thanks to its highly practical off-white and natural wool blend.
Horizon Side Table
$1190Complete your living space with the Horizon Side Table. The seamless connection between the tabletop and curved legs gives the table a fluid, balanced feel and effortless elegance.
Horizon Coffee Table
$1950Complete your living space with the Horizon Coffee Table. The seamless connection between the tabletop and curved legs gives the table a fluid, balanced feel and effortless elegance.
Label Armchair Low
$2250Form meets function in the design of the Label armchair. The refined, wrap-around frame elegantly cradles the seat and envelopes the sitter to provide generous, supportive comfort.
Njord Rug
$2590Complete your living space with this Njord Rug. The versatile rug has an understated, Scandinavian aesthetic with a timeless palette of black and natural tones.
Label Armchair Low
$2250Form meets function in the design of the Label armchair. The refined, wrap-around frame elegantly cradles the seat and envelopes the sitter to provide generous, supportive comfort.
Column Side Table
$1190The Column Side Table adds modern elegance to your living room. The design has a sculptural aesthetic with its round, two-tier form. The table is available in three colourways and also includes a Coffee Table option.
Bach Wool Blanket
$370The Bach Wool Blanket takes inspiration from textiles found in quintessential New Zealand cabins and baches. The blanket is a reimagining of these classic New Zealand heirlooms - one we hope becomes a beloved textile in your home.
Label Armchair High
$2350Form meets function in the design of the Label armchair. The refined, wrap-around frame elegantly cradles the seat and envelopes the sitter to provide generous, supportive comfort.
Segment Side Table
$640The Segment Side Table, in materials of the moment plywood and steel is perfect beside your bed or chair, and offers the extra security of a raised edge for the accident prone.
Piccolo Cushion Cover
$70The Piccolo Cushion Cover is a versatile reversible two-tone piece. Features an unexpected colour pairing of deep mulberry contrasted with warm brick.
Horizon Coffee Table
$2890Complete your living space with the Horizon Coffee Table. The seamless connection between the tabletop and curved legs gives the table a fluid, balanced feel and effortless elegance.
Horizon Side Table
$1590Complete your living space with the Horizon Side Table. The seamless connection between the tabletop and curved legs gives the table a fluid, balanced feel and effortless elegance.
Rothko Throw
$309The Rothko Throw takes inspiration from artist Mark Rothko and his iconic mood changing paintings. The design explores planes of deep tonal colour as they merge into each other, creating a gradient effect.
